Idverde deliver on Stratford-on-Avon’s vision for visual impact, with Euroflor from OAS

The installation of a wildflower meadow in a recreational and memorial ground has been cited as the ‘highlight of the year’ in a report summarising the work undertaken for Stratford-on-Avon District Council by contractors idverde in 2022.

Euroflor Rainbow Annuals supplied by Origin Amenity Solution (OAS) was selected to deliver a burst of vibrant colour and the results didn’t disappoint – with the success of the project overwhelming the team with positive feedback and securing further wildflower areas around the community.

Idverde deliver on Stratford-on-Avon’s vision for visual impact, with Euroflor from OAS

Idverde deliver on Stratford-on-Avon’s vision for visual impact, with Euroflor from OAS 

idverde is Europe’s leading provider of grounds maintenance services and landscape creation projects. idverde’s clients in the UK include more than 200 public bodies and 55 housing associations, The Royal Parks in London, the Queen Elizabeth Olympic Park, Glasgow Airport and more than 100 blue-chip private sector businesses such as Vivo and Veolia.“The council approached me to see how we could increase visual impact and biodiversity to an area of recreational land, making the space more welcoming for people and wildlife to enjoy” explains idverde Contracts Manager Alex Colbourne. “While we had worked with OAS before, we hadn’t had seed from them, so I spoke to our Area Sales Manager Andria Backhaus who took some soil samples and provided us with some excellent advice. With her experience, we prepared the area ready to sow the Rainbow mix at the end of April.”

Assisting Andria, Alex and the team of operatives with the sowing of the Euroflor was Howard Wood who, with over 40 years of experience in installing meadow lands across Europe, was well placed to provide a plan to achieve maximum results. “We followed their advice and started to see growth in approximately three weeks, and in six weeks we were in full bloom.” Alex continues, “I think it’s fair to say the results exceeded everybody’s expectations. We had an array of flowering species, bright and bold colours and the comments we received from the public was amazing.”

Euroflor Rainbow Annuals from OAS is a popular choice for those looking for rapid establishment and a long flowering period. The vibrant display changes throughout the year thanks to 14 different species – with early season Eschscholtzias and Iberis giving way to mid-season Poppies, Cornflowers and Flax, before Marigolds and Cosmos dominate towards the end of the year.

“Once the season was complete, we cut the growth back and then prepared the ground ready for the new seed, which went down a little later this year due to the cooler conditions.” Alex continues, “Together with introducing more wildflower areas this year, we have also had the opportunity to team up with a couple of local schools which has provided a great opportunity to teach children about the importance of habitat and ecology and get them involved with sowing the seeds. It’s been a real success all round and fingers are crossed for similar results this year and into the future.”

For the latest industry news visit

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Landscaping Matters