SALTEX provides a boost to the industry once again
SALTEX 2023 welcomed over 7,900 visitors to the bustling two-day exhibition. But it’s not just the quantity of visitors that was so impressive in the face of Storm Ciaran but the quality, say show organisers, the GMA.
Geoff Webb, CEO, Grounds Management Association says: “The show data demonstrates that SALTEX continues to deliver on an extremely high level of quality attendees: 25 percent of visitors hold senior managerial positions at their place of work and nearly 80 percent play a role in the purchasing decision-making.”
It’s certainly a view held by exhibitors too as Rob Edwards, marketing manager of tractor business unit at Kubota, confirms: “Without doubt, SALTEX ‘23 was a great success for Kubota. As the leading event in the UK for grounds management, it was the ideal way for us to showcase our range, as well as launch our innovative new products to the market.
“The format, where products, services, forums, and training are brought together in one place attracts the right customers and we were very busy throughout the show. The GMA does an excellent job of delivering SALTEX, and we are very pleased with the sales, press and marketing opportunities that the show delivered.”
This year, visitors attended from every corner of the UK, as well as a growing international attendance from across the globe. It’s clear that the global appeal of the show continues to grow, with a 20 percent increase in international exhibitors attending SALTEX this year.
The addition of new feature areas including The Clubhouse brought together people from across different sporting communities including women in turf and the cricketing world. The exciting new Community Sports Zone, also saw buoyant business which proved of great benefit to the grassroots and volunteer audience.
Geoff Webb adds, “SALTEX has delivered for the industry once again – it’s the perfect platform to showcase the UK turf sector globally and is a success story for the UK as a whole. For the show to maintain its position as the leading free grounds management show in Europe is testament to how highly regarded and valuable the show is perceived to be in the industry.”
SALTEX will be back at Birmingham NEC on 30-31 October 2024.
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