Intrepid JCB Employee Takes The Plunge To Boost NSPCC Funds

TEN days, ten locations, ten open water swims, each less than a chilling ten degrees. That was the challenge JCB employee Georgina Williams set herself to raise vital funds for the NSPCC.

And the intrepid open water swimmer has now completed her UK-wide adventure with a ten-minute dip in the stunning JCB World Headquarters’ lake at Rocester, taking her fundraising total to more than £5,400 for the company’s NSPCC Appeal.

Intrepid JCB Employee Takes The Plunge To Boost NSPCC Funds

Intrepid JCB Employee Takes The Plunge To Boost NSPCC Funds

JCB Backhoe Training and Demonstration Manager Georgina, 32, who works at JCB’s World HQ, set off on the mammoth tour on December 4th. She took to the water each day near key JCB dealers in Dorset, Essex, Norfolk, Manchester, Yorkshire, Scotland, Northern Ireland, and the Irish Republic before heading home to JCB World HQ.

Having initially set a £2,000 fundraising target, Georgina was overwhelmed by the support of JCB’s dealer network, who joined her in the water at each location and helped boost funds – with highlights including plunging into the middle of a five-degree Loch Lomond in Scotland and swimming alongside seals in the North Sea at Norfolk.

She said: “I feel incredibly proud of what I’ve achieved. The cold-water swimming has been an amazing experience, I knew it would be very special but also that it would be a real challenge to get in the water each day.

Raising money was always the key focus of this swim challenge but I’m delighted that the experience has also allowed me to build relationships with our dealers by sharing in this absolute madness. I’m grateful to all of our UK and Ireland dealers who have shown up and got involved to support the NSPCC.”

Georgina’s fundraising total will go towards the JCB NSPCC Appeal, which is raising £2 million for the charity over the next two years.

Donations in recognition of Georgina’s open water swim challenge are still open at

For the latest industry news visit

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Landscaping Matters