New acquisition for Barenbrug UK

Grass-seed breeder Barenbrug UK has announced its acquisition of the Scottish group of businesses that comprises Watson Seeds, Seed Logistics and GroGreen.

Founded 33 years ago by third-generation seedsman Johnny Watson, Watson Seeds is well-known in the industry and enjoys a loyal customer following.



New acquisition for Barenbrug UK

New acquisition for Barenbrug UK



“Barenbrug’s acquisition of the group reflects the long-standing strength of the relationship that exists between these companies,” says Paul Johnson, Managing Director of Barenbrug UK.


“Barenbrug has long been one of Watson’s main seed suppliers, and these businesses are very closely aligned in ethos and values: family-owned, with the emphasis on integrity, quality and service, and focusing on the customer’s needs, whether that’s for agricultural, sport or amenity applications.”


Mr Johnson says the acquisition of Watson Seeds, Seed Logistics and GroGreen is a significant step for Barenbrug’s UK operation. “By giving us a much stronger offering in Scotland, we will complement our existing geographies and strengthen our position across the United Kingdom.


“In the amenity sector, this will open up opportunities for growing our market share in a new geographical area while maintaining Barenbrug’s position as a global grass breeder and producer.


“Growth for Barenbrug always translates into success for our distributors.” Johnny Watson, founder of Watson Seeds, expressed his delight at the sale of the business to Barenbrug.


“This is a meeting of two likeminded companies known for their commitment to excellence in grass,” he says. “I’ve known Barenbrug all my life, and I knew the fit between these companies would be perfect.” “I’m excited that the acquisition will see business as usual. Our ambitious plan for continued growth and development will benefit from access to the resources and support of the global Barenbrug group.


“I’m delighted that we have a new, exciting chapter in our company, for the benefit of our customers and to meet the challenges and opportunities of our customers in the future,” he adds.


“With a long family history in the grass industry, I have nothing but heartfelt enthusiasm in seeing this acquisition by a company who truly understands our business.”


Barenbrug UK, Watson Seeds, Seed Logistics and GroGreen will continue to function separately, maintaining their individual identities.


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