With more than 100 years of history as Garden experts across Europe and beyond, STIGA will partake in the Global DIY Summit, together with the élite from the DIY and gardening sectors.
STIGA, the world’s leading innovator and manufacturer of garden power equipment, announced its participation as platinum sponsor in the 9th edition of the Global DIY Summit 2023, the Networking Event for the Home Improvement Industry that will be taking place from 14th to 16th June in Berlin. With more than 100 years of history as Garden experts, STIGA will join the event with the aim of introducing to an international audience of experts its cutting-edge technology for garden care, grounded in science and a deep respect for Nature.
With approximately 1000 industry leaders attending the event, the 9th Global DIY Summit provides an unprecedented platform for senior executives from leading home improvement, retail, and manufacturing firms to meet the élite worldwide: no other congress brings together over 400 retailers from the DIY and gardening sectors, across 55 countries.
The event will be hosted at the Estrel Congress Center in Berlin, Germany – the largest DIY and home improvement market in Europe, and the second largest globally. From 14th to 16th June 2023, Berlin will be the meeting place for the most influential decision makers to debate, discuss, and shape the direction of the industry, as well as being an important opportunity to intensify existing trade contacts and expand their business network. Indeed, not only will the Global DIY Summit 2023 host the International Congress Exhibition, but also informal meetings and initiatives, such as the Store Tour and the Gala Dinner.
In particular, the International Congress Exhibition 2023 will be revolving around the theme ‘Visions of DIY in the Age of Uncertainty’, with the aim of exploring the current trends challenging the industry’s strategies for fulfilling consumer needs: digital transformation, sustainability, customer experience, data-driven decision making, and global home improvement.
Now more than ever, it is essential for retailers and manufacturers to tap into the latest trends, listen to their consumers, and invest in the world of technology. This is precisely where STIGA’s ambition to innovate fits into. At STIGA, innovation is the core and achieved thanks to the combination of expertise in gardening with consumer experience and care for Nature: the Global DIY Summit represents an occasion to showcase the brand, its values, and its products featuring the most disruptive technology to a global audience of buyers and executives.
As a platinum sponsor of the event, STIGA will have an exhibition space of 28 square meters equipped with digital totems and screens. Among the products displayed, the audience will see first-hand STIGA A1500 Autonomous Robot Mower, the brand’s hero product protected by more than 30 patents on autonomous navigation; STIGA Swift, the first collecting ride-on mower that runs on shareable batteries; and a selection of handhelds to present the new 2X20V battery system. With its disruptive technology and product quality, continuous deepening of knowledge, and undisputed devotion to Nature and the community, STIGA will partake in the Global DIY Summit as Garden experts.
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