Henton & Chattell announces “significant investment” in Cobra with launch of ride-on tractors

Henton & Chattell has announced the launch of its new ride-on tractors as part of its Cobra range. This comes as part of the 10-year anniversary of Cobra and is the biggest innovation for the brand yet.

This significant investment in Cobra marks the next chapter for the brand, reiterates its success over 10 years and bolsters its position in the marketplace as one of the leading garden machinery brands.

 

In launching the new ride-on mowers, Henton & Chattell has tapped into its 1500+ dealer network and utilised the companies’ unique position in the industry to gain an understanding of what customers want and ensure that the products are expertly based exactly on the needs of UK gardeners.

As such, the range has models for both domestic and professional markets so creates ample opportunities for dealers for both sales and servicing.

Discussing the new range expansion, Peter Chaloner, managing director of Henton & Chattell, commented: “We’re so excited for this next chapter for Cobra. We’ve been developing the new range of ride-on mowers for some time now and it’s a significant step in the brand’s history. We can’t wait to hear what customers think of them! We have further plans to keep expanding Cobra over time with more products already planned for the year. To support this and accommodate our growth plans, we have also doubled our warehousing facilities in Nottingham which will also help us to ensure that we continue  to create business opportunities for our dealers.”

The ride-on mower line-up features eight models, all aimed at helping those with larger lawns to mow with ease and comfort, at an affordable price. The range starts with two rider models. These have a particular focus on manoeuvrability, allowing gardeners to flow and mow around the gardens, taking into account garden beds, curved edges and obstacles such as trees, patios and planting schemes as well as any other intricacies that make UK gardens so unique.

The two compact LT62 rider models each have a 24” cutting width and comfortable seat. Being smaller, these models have great manoeuvrability coupled with a 75cm turning radius. The LT62 is available with either manual or hydrostatic automatic gear change transmission, with the latter offering smoother usage and even greater manoeuvrability.

For larger gardens and paddocks to mow, there are six ride-on tractors available. With cutting widths ranging from 33” up to 42”, and choices again being manual and hydrostatic gear changing, as well as a twin cutting blade and the option to collect the cuttings, release them back to the ground or turn them to mulch. They also offer enhanced comfort with an ergonomically designed padded seat and easy electric key starting.

 

For further information about Cobra, please visit www.cobragarden.co.uk.

 

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